Always-On Performance Optimisation For Visionary Founders
Like having a Co-Founder, only without the stress.
What is Co-Pilot?
Co-Pilot is a 1:1 advisory service led by Alex Minchin, an Exited-Founder with over 25 years of digital marketing expertise, 15+ years of leadership experience, and a decade of mentorship success.There are no scheduled sessions where you might only engage a handful of times per year.Instead, Co-Pilot uses text chat and voice notes on an always-on basis, placing Alex quite literally a message away for anything you need.
Who is Co-Pilot for?
Founders who regularly feel overwhelmed
Founders who can't take a break
Founders who struggle to delegate or automate
Founders who feel isolated
Founders who feel like they're on a hamster wheel
Founders who feel they haven't levelled up
Founders who are ready for change
Have you ever wondered why coaching programmes are mostly prolonged, and seem to have rigid 'steps', sort of indicating that business follows a straight line path?Me too.Reflecting on my own journey from startup to exit, I can't help but think that having someone I could message IN the moment would have been game-changing.Often, sessions would be late in the month when I had lots on; revenue to close, annual appraisals, and all the other things that come up when running a business.
The result?I was often less prepared than I would have liked, and didn’t get the most from my investment.
When I was in flow, I didn't have someone to bounce my ideas off.
When I was procrastinating, I lacked someone to help me refocus.
When challenges arose, I was on my own.
It was designed to suit my coach's schedule, not mine.So as a now Exited-Founder turned Advisor, I want to change that storyline for you.
I want to be the person you can:
Leave a voice note on your morning walk outlining the big idea you had last night.
Quickly share a link with to your new landing page for critique.
Lean on to help automate that time-consuming process that's eating hours of your day.
My Co-Pilot service is designed exactly how I would have liked advice to be... In your pocket, when you need it.
Knowledge
I offer clients a rare mix of creative and analytical thinking - equally comfortable designing landing pages or building spreadsheets 🧠
Creative problem-solver
Analytical thinker
Deep knowledge of systemisation
Proven strategic capabilities
Time-freedom status achieved
✕
Experience
I bring 25+ years in the digital marketing space, 15+ years in a leadership role, and 10+ years as a mentor and advisor.
Decades of expertise for an affordable monthly fee
Outside-looking-in POV to help you avoid blindspots
$350,000+ spent on personal development
1000s of mistakes to help you avoid
100s of insights to share
FAQs
Smarter, not harder
It’s hard to see the bigger picture when you’re in the trenches. Having an experienced advisor on hand to spot hidden issues can save you thousands! 🚨Don’t take it from me! I love receiving comments like this from the Founders: "Your help here is very, very useful. I'm so glad to have you to message through these tough things."
Sense check
Keen to launch a new offer, but this Founder hadn't yet consulted their senior management team. Possible argument and future trust issues saved! 😌Straight after this, I'm looking at their PnL to see if I can spot any potential issues, improvements, or savings. 💰
Pricing
CO-PILOT
$995/mo
$2,695/qtr
→ Unlimited async access
→ 1x Monthly coaching call (1hr)
→ Shared Miro board
→ Cancel at any time
CO-PILOT PLUS
$1495/mo
$3,995/qtr
→ Everything in Co-Pilot, plus;
→ 1x Weekly coaching call (1hr)
→ Weekly accountability check-ins
→ Priority 'out of hours' response
One-Off Challenge? Book a 1-Hour Call
Book a 1:1 call with Alex to tackle ONE challenge without any further commitment.